John Dawes 
Marketing Planning & Strategy [EPUB ebook] 
A Practical Introduction

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We know how eager you are to learn practical workplace skills at university so that you are ‚job ready‘ following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. 
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small...

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€54.99
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Inhaltsverzeichnis

Preface: why another book on marketing planning and strategy?
Chapter 1: Planning introduction: is it good to do formal planning?
Chapter 2: The front end of a pl...

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Über den Autor

John Dawes is a Professor of Marketing at Uni SA Business and an Associate Director of the Ehrenberg-Bass Institute for Marketing Science with a long-standing in...

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Sprache Englisch ● Format EPUB ● Seiten 296 ● ISBN 9781529764611 ● Dateigröße 9.5 MB ● Verlag SAGE Publications ● Ort London ● Land GB ● Erscheinungsjahr 2021 ● Ausgabe 1 ● herunterladbar 24 Monate ● Währung EUR ● ID 7909344 ● Kopierschutz Adobe DRM
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