Thomas Rudolph & Markus Schweizer 
Wenn Käufer streiken [PDF ebook] 
Mit klarem Profil gegen Consumer Confusion und Kaufmudigkeit

First Published in 1998. This book examines the transferability of Japanese organizational practices to Japanese owned industrial transplants in the United States, and demonstrates that relations of …

Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, exam …

Climate change has intensified in recent decades, which has affected crop production as well as facilitated the emergence of new diseases and insect pests, causing serious threats to agriculture. Far …

‚A Blueprint for Better Banking‘ takes a fresh look at the financial crisis. It sets out to answer specifically what the mistakes were that banks made and how this could have been avoided. What is un …

The third in the readers series Resources for the Knowledge-Based Economy, Knowledge Management Tools analyzes the use of knowledge management tools in the past, present and future. It helps managers …

Are you overworked, unappreciated and under-resourced? This book understands you, and provides years and years of User Support experience packed into one volume. The “How To“ book that every IT dep …

Super series are a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certifi …

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year “fly on the wall“ case study, Halinen explores the relationship between a Helsinki advertising …

First published in 1961, Kenneth K. Kurihara’s National Income and Economic Growth makes a pioneering effort to integrate national income accounting, income-employment theory and growth analysis as a …

Toshiaki Tachibanaki and Atsuhiro Taki emphasise several institutional features in Japan which differ from those in Euro-American countries: for example, the permanent employment and seniority system …