Autor: C. Ann Hollifield

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different valu …

Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media eco …

Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media eco …

Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based case …

Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based case …

Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media eco …

This volume’s relevance may be explained, first and foremost, during a time of unprecedented loss of life around the world each day. The data, which is oftentimes incomplete and misleading, nonethele …

This volume’s relevance may be explained, first and foremost, during a time of unprecedented loss of life around the world each day. The data, which is oftentimes incomplete and misleading, nonethele …

The literature that references personal data collection risks is growing amidst international scandals, notably the Cambridge Analytica/Facebook interference in the Brexit referendum and 2016 US Pres …

In the early twenty-first century, the international relations literature still posits realism as a dominant paradigm in the Western School. This volume introduces alternative frames of reference tha …

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection o …

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection o …