In the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on and confronting strategic issues, sensing opportunities and threats, choosing strategies and transforming organizations, this essential textbook offers a fresh and provocative perspective on strategic management.
Tabla de materias
Chapter 1 Introduction to Strategic Management
Part I Confront
Chapter 2 Direction, Purpose and Sustainability
Chapter 3 Stakeholders and Corporate Governance
Chapter 4 Competitive Rivalry and Nonmarket Forces
Chapter 5 Emerging Technologies
Diagnostic A: Confrontrix
Part II Sense
Chapter 6 Industry and Product-Market Analysis
Chapter 7 Customer Analysis
Chapter 8 Resources, Routines, Capabilities and Competencies
Chapter 9 Ecosystems and Platforms
Diagnostic B: i Sense
Part III Choose
Chapter 10 Business-level Strategy
Chapter 11 Diversification and Internationalization
Chapter 12 Corporate-level Strategy
Chapter 13 Network-level Strategy
Diagnostic C: Choose Well
Part IV Transform
Chapter 14 Reconfiguration and Restructuring
Chapter 15 Strategic Entrepreneurship
Chapter 16 Business Model Innovation
Chapter 17 Strategic Renewal
Diagnostic D: Transformax
Sobre el autor
Kevin Heij is as researcher and advisor on strategic innovation a leading associate at the Amsterdam Centre for Business Innovation, University of Amsterdam.
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