Marko Kohtamäki is Professor of Strategy and Director of the Networked Value Systems research program at the University of Vaasa, Finland and Visiting Professor in the Luleå University of Technology, Sweden.
Tim Baines is Director of the Advanced Services Group at Aston Business School, UK and the leading international authority on servitization.
Rodrigo Rabetino is Assistant Professor of Strategy in the Department of Management and a researcher in the Networked Value Systems research group at the University of Vaasa, Finland.
Ali Z. Bigdeli is a senior research fellow at the Advanced Services Group at Aston Business School, UK.
2 Ebooks de Rodrigo Rabetino
Marko Kohtamäki & Tim Baines: Practices and Tools for Servitization
This edited book intends to provide knowledge on tools and practices of servitization to facilitate the formulation and implementation of servitization-based strategies, service infusion and manufact …
PDF
Inglés
€213.99
Marko Kohtamäki & Tim Baines: The Palgrave Handbook of Servitization
Manufacturers have shifted their focus from products to smart solutions in search of higher returns and additional growth opportunities. This shift, described as servitization, or lately as a digital …
PDF
Inglés
€234.33