Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
Table des matières
Preface
About the Author
PART I. BASIC ISSUES
Chapter 1. Introducing Focus Groups
Basic Issues
Advanced Topics
Chapter 2. Uses for Focus Groups
Basic Issues
Advanced Topics
Chapter 3. The Importance of Interaction
Basic Issues
Advanced Topics
PART II. DESIGNING FOCUS GROUPS
Chapter 4. Research Design for Focus Groups
Basic Issues
Advanced Topics
Chapter 5. Group Composition, Group Size, and Number of Groups
Basic Issues
Advanced Topics
Chapter 6. Asking Questions in Focus Groups
Basic Issues
Advanced Topics
Chapter 7. Moderating the Discussion
Basic Issues
Advanced Topics
Chapter 8. Analyzing Focus Groups
Basic Issues
Advanced Topics
PART III. ADVANCED TOPICS AND CONCLUSIONS
Chapter 9. Working Cross-Culturally
Basic Issues
Chapter 10. Specialized Age Groups
Basic Issues
Chapter 11. Online Focus Groups
Basic Issues
Chapter 12. Conclusions: Future Directions for Focus Groups
Basic Issues
APPENDICES
Appendix 1
Statement of Informed Consent
Appendix 2
Generic Focus Group Introduction
Appendix 3
Three Examples of Interview Guides
Appendix 4
Experiences as Graduate Students
Glossary
References
Index
A propos de l’auteur
David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave.
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