Frederic John & Lukas Neckermann 
Being Driven [EPUB ebook] 
A Study on Human Adoption and Ownership of Autonomous Vehicles

For years, we’ve assumed that we are headed toward a world where vehicles will be autonomous and shared, assuring hassle-free and seamless mobility. But is this a "double leap" too big to accept? What hurdles stand in the way of shared autonomy, and what steps do we need to take to overcome them?This study is based on proprietary research conducted in the UK, and over 20 interviews from across the world. Our findings suggest that user adoption might represent a bigger challenge than expected. We aim to realign the debate on the awareness and education necessary for the human adoption of autonomous technology.