`If you encounter a research student for whom the very word LISREL induces feelings of fear, quietly recommend that they read this book. They will thank you for it. With increasingly user-friendly versions of LISREL being released and guide books such as this published, LISREL really should be accessible to all′ –
European Journal of Marketing
Emphasizing substantive issues rather than intricate statistical details, this book provides a comprehensive introduction to LISREL for structural equation modeling (SEM) using a non-technical, user-oriented approach that. The emphasis is on:
– exposing the reader to the major steps associated with the formulation and testing of a model under the LISREL framework
– describing the key decisions associated with each step
– highlighting potential problems and limitations associated with LISREL modeling
– assisting the interpretation of LISREL input and output files.
The overall aim is to provide a critical understanding of what is really involved in LISREL modeling and sensitize the reader against `mechanically′ fitting or modifying models.
The entire range of decisions associated with the practical application of the LISREL program is covered in a user-friendly fashion. Concrete examples are used throughout to illustrate issues relating to model conceptualization, specification, identification, estimation, evaluation, modification, and cross-validation and illustrated with actual program output.
The program is made much more accessible by adopting the more user-friendly SIMPLIS command language for preparing input files. Although primarily aimed at beginning users, readers are directed to further reading together with a comprehensive bibliography for the more advanced user.
Daftar Isi
What Is LISREL All About?
Model Conceptualization
Path Diagram Construction
Model Specification
Model Identification
Parameter Estimation
Assessment of Model Fit
Model Modification
Model Cross-Validation
An Introduction to PRELIS 2
Tentang Penulis
Judy A. Siguaw is the Founding Dean of ACTE partner organization the Cornell-Nanyang Institute of Hospitality Management. Holding the position of Professor of Marketing in the School of Hotel Administration at Cornell University and the J. Thomas Clark Chair in Entrepreneurship and Personal Enterprise, Dr. Siguaw earned her doctorate in 1991 from Louisiana Tech University. She has been published in more than over 45 business and trade journals, contributed to four books and authored 29 conference papers. Dr. Siguaw′s research interests include personal selling, sales management, customer relationships, channels of distribution, and marketing strategy. She is currently at work on numerous journal manuscripts in these areas, as well as a book on best practices in the Asian hospitality industry.
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