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‘I welcome this student-friendly text to complement my favorite checklists. This text develops the core checklist framework to provide evaluation methodology basics for, presumably mainly, introductory courses on program evaluation.’
—Colin Sharp, Evaluation Journal of Australasia
‘What is evaluation-specific logic and methodology? This book answers that question in a way that is persuasive, accessible, and understandable. It presents a set of principles and procedures to guide the task of blending descriptive data with relevant values to draw explicitly evaluative conclusions. The book makes a significant contribution to positioning evaluation as a unique and special field of inquiry and judgment.’
—Michael Quinn Patton, Union Institute and University
‘Amidst the wash of methods books available to evaluators, Davidson′s book provides powerful techniques for asking and answering the important foundational questions in any program evaluation.’
—Doug Leigh, Pepperdine University
‘This is a very well written book that offers a unique perspective on long-practiced evaluation techniques and presents several new, potentially very useful, techniques that return ‘valuation’ to the evaluation process.’
—Greg Roberts, University of Texas, Austin
Evaluation theorists for years have advised evaluators to ‘take into account’ all relevant values as part of an evaluation. But especially for the relatively new evaluator (even one who is knowledgeable and experienced in research methodology), there is not a lot of guidance about how this is done. Evaluation Methodology Basics: The Nuts and Bolts of Sound Evaluation provides a step-by-step guide for doing a real evaluation. It focuses on the main kinds of ‘big picture’ questions that evaluators usually need to answer, and how the nature of such questions is linked to evaluation methodology choices. Jane Davidson explains how to combine a mix of qualitative and quantitative data with ‘relevant values’ (such as needs) to draw explicitly evaluative conclusions.
Many students and evaluators find it difficult to visualize what evaluation logic and methodology ‘look like’ in practice. To address this, Davidson presents readers with useful rubrics and flowcharts that may be used during each stage of the evaluation. Many of the concepts presented in the chapters are illustrated with specific examples from a range of disciplines. Exercises and ‘pop quiz’ questions help reinforce the key points covered in each chapter, provide homework assignments for those teaching an evaluation course, and allow learners to develop slices of an evaluation plan as they work their way through the text.
Evaluation Methodology Basics is an ideal text for students of evaluation and students in programs that have evaluation course requirements, such as education, health, sociology, psychology, and many others throughout the social sciences. It will also be essential reading for practitioners who find themselves thrown into evaluation roles without the benefit of specialized evaluation training.
Daftar Isi
What is Evaluation?
Basic Definitions
A Note About Fitting Evaluation Approach to Purpose
The Steps Involved
The Ingredients of a Good Evaluation
Identifying the Evaluand
Additional Readings
Exercises
Defining the Purpose of the Evaluation
Evaluations for Determining Overall Quality or Value
Evaluations for Finding Areas for Improvement
Questions About Absolute vs. Relative Quality/Value
Summary and Final Comments
Additional Readings
Exercises
Identifying Evaluative Criteria
Why Not Just Use Goals?
Identifying Criteria: Basic Concepts and Tools
Conducting a Needs Assessment
Identifying Other Relevant Criteria
Additional Readings
Exercises
Organizing the Criteria & Identifying Potential Sources of Evidence
The Importance of Choosing Multiple Sources of Quality Evidence
The Process Evaluation Checkpoint
The Outcome Evaluation Checkpoint
The Comparative Cost-Effectiveness Checkpoint
The Exportability Checkpoint
Additional Readings
Exercises
Dealing With the Causation Issue
Certainty about causation
Inferring causation: Basic principles
Inferring causation: Seven strategies
Choosing a blend of methods to address the causation issue
Additional Readings
Exercises
‘Values’ in Evaluation
The Controversy
The Three Types of Subjectivity
The Tensions Between Subjectivism and Common Sense
Where do the ‘Values’ in an Evaluation Come From?
Additional Readings
Exercises
Determining Importance
Determining Importance: What and Why
Determining Importance: Six Strategies
Additional Readings
Exercises
The Merit Determination Step
Determining Merit: What and Why
Using Rubrics for Determining ‘Absolute’ Merit
Using Rubrics for Determining ‘Relative’ Merit
Making practical use of merit determination rubrics
Additional Readings
Exercises
Synthesis Methodology
Synthesis: What and Why
The Role of Costs and Comparisons in Synthesis
Synthesizing for ‘Grading’
Synthesizing for ‘Ranking’
Additional Readings
Exercises
Putting it All Together
The KEC Preliminary Checkpoints
The KEC Foundations Checkpoints
The KEC Subevaluations Checkpoints
The KEC Conclusions Checkpoints
Additional Readings
Meta-Evaluation
The five criteria for evaluating evaluations
Key points to remember in meta-evaluation
Other options for conducting a meta-evaluation
Formative meta-evaluation
Should I use meta-evaluation myself?
Additional Readings
Exercises
Answers to Selected Exercises
Sample Exam Questions
Tips for students answering these exam questions
The questions
A rubric for grading assignment and exam answers
Suggested answers to practice exam questions
Glossary
References
Tentang Penulis
E. Jane Davidson is an internationally recognized evaluation specialist, best known for developing evaluation rubrics as a methodology for drawing conclusions about quality and value. She has also made significant contributions in the areas of causal inference for qualitative and mixed methods, and in synthesis methodologies for evaluation.Dr. Davidson is sought after internationally as a speaker and workshop presenter for her signature approach of methodologically robust but refreshingly practical evaluation with breathtaking clarity.She has presented keynotes and invited workshops in the US, Canada, the UK, Sweden, Denmark, Singapore, Brazil, South Africa, Australia, and New Zealand.She is former Associate Director of the internationally recognized Evaluation Center at Western Michigan University, where she launched and directed the world’s first fully Interdisciplinary Ph.D. in Evaluation. She was the 2019 recipient of the American Evaluation Association’s prestigious Paul F. Lazarsfeld Evaluation Theory Award.
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