Recipient of a 2021 Mc Guffey Longevity Award from the Textbook & Academic Authors Association (TAA)
The book that made ‘Mc Donaldization’ part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its
Tenth Edition. George Ritzer′s seminal work of critical sociology,
The Mc Donaldization of Society, continues to stand as one of the pillars of modern sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world. Ritzer opens our eyes to many current issues and shows how Mc Donaldization’s principles—efficiency, calculability, predictability, and control—have been applied to other sectors of American society and throughout the world. This new edition continues to shift its focus to how we experience Mc Donaldization online, the new locus of production and consumption in the digital age.
Daftar Isi
Preface
Chapter 1: Introduction
Mc Donaldization: The Basic Principles
The Advantages of Mc Donaldization
A Critique of Mc Donaldization: Irrationality
Mc Donald’s: Creating the “Fast-Food Factory”
Mc Donald’s and Other Brick-and-Mortar Consumption Sites
The Long Arm of Mc Donald’s
Mc Donald’s as an American and a Global Icon
Digital Mc Donaldization
A Look Ahead
Chapter 2: Efficiency and Calculability: Consumers 1
Efficiency: Drive-Throughs and Finger Foods
Calculability: Big Macs, Algorithms, and Big Data
Chapter 3: Predictability and Control: Consumers 2
Predictability: It Never Rains on Those Little Houses on the Hillside
Control: Human and Nonhuman Robots
Chapter 4: Efficiency and Calculability: Mc Jobs and Other Mc Donaldized Occupations 1
Mc Jobs and the Dimensions of Mc Donaldization
Efficiency: It’s a Fetish
Calculability: Zeal for Speed
Chapter 5: Predictability and Control: Mc Jobs and Other Mc Donaldized Occupations 2
Predictability: Scripting and Controlling Employees
Control: Even Pilots Aren’t in Control
Chapter 6: Irrationality: The Basic Dimensions
Irrationality: Dimensions and Settings
Homogenization
Dehumanization
Irrationality: Major Settings
Dealing With Irrationality: Velvet, Rubber, or Iron Cages?
Conclusion
Epilogue: Mc Donaldization in the Age of COVID-19
Notes
Bibliography
Index
About the Author
Tentang Penulis
George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the Distinguished Contributions to Teaching Award by the American Sociological Association, an honorary doctorate from La Trobe University in Australia, and the Robin Williams Lectureship from the Eastern Sociological Society. His best-known work, The Mc Donaldization of Society (8th ed.), has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the editor of Mc Donaldization: The Reader; and author of other works of critical sociology related to the Mc Donaldization thesis, including Enchanting a Disenchanted World, The Globalization of Nothing, Expressing America: A Critique of the Global Credit Card Society, as well as a series best-selling social theory textbooks and Globalization: A Basic Text. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.; 2nd edition forthcoming), the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2016 he will publish the second edition of Essentials of Sociology with SAGE.
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