Research Paradigms, Television, Social Behavior is a unique book that is designed to provide an understanding of television research from both the quantitative and qualitative perspectives. The volume provides a systematic analysis of the various research paradigms used in the study of television, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The book is useful for both undergraduate and graduate students because it presents information in a straightforward and engaging style, as well as provides concrete step-by-step examples of how to conduct major research and evaluation projects involving this medium. The book is also important for seasoned scholars and researchers, as well as professionals in the media industry.
Daftar Isi
Research Paradigms, Television and Social Behavior – Gordon L Berry
The Complexities of Studying a Complex Medium
Television Research – George Comstock
Past Problems and Present Issues
PART ONE: QUANTITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION
Major Paradigms and Issues in Television Research – Edward L Palmer
Field of Dreams, World of Realities
Designing Experiments on Television and Social Behavior – L Monique Ward and Patricia M Greenfield
Developmental Perspectives
Quasi Experimental Research on Television and Behavior – Tannis M Mac Beth
Natural and Field Experiments
Class, Communication and the Black Self – Richard L Allen
A Theory Outline
PART TWO: QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION
Qualitative Approaches to the Study of the Media – James A Anderson
Theory and Methods of Hermeneutic Empiricism
Taking the Interpretive Turn – Thomas R Lindlof and Timothy P Meyer
Qualitative Research of Television and Other Electronic Media
PART THREE: THE INTEGRATION OF QUANTITATIVE AND QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION
The Analysis of Television Content – Carolyn A Stroman and Kenneth E Jones
Intersection of Instructional Television and Computer Assisted Instruction – Kevin A Clark
Implications for Research Paradigms
Barney and Friends as Entertainment and Education – Jerome L Singer and Dorothy G Singer
Evaluating the Quality and Effectiveness of a Television Series for Preschool Children
Studying Television Violence – John P Murray
A Research Agenda for the 21st Century
EPILOGUE
Research Paradigms, Television and Social Behavior – Joy Keiko Asamen
A Scientist′s Contribution to Initiating Social Change
Tentang Penulis
Dr. Asamen received her doctorate in educational psychology, specializing in counseling psychology. She came to Pepperdine University after five years in psychiatric research at the Veterans Administration Medical Center in Brentwood and the UCLA Neuropsychiatric Institute. Her teaching interests are in areas of research methods and data analysis. She is a licensed psychologist in California.
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