This is the first book to provide a comprehensive review and analysis of how media produced by ethnic communities, and for ethnic communities, affect identity and perceived lines of division between ‘us’ and ‘others, ‘ as well as how the production and consumption of ethnic media affect the character of the larger media and societal landscapes.
Integrating key ethnic media studies with original research, this book makes a unique contribution by covering both consumers and producers of ethnic media, as well as the history of ethnic media, its role in ethnic communities, the effect of globalization, and the professional challenges faced by ethnic media journalists. A compelling discussion on the future of ethnic media concludes the book and points the way toward further research.
Key Features:
- A fresh viewpoint: The book focuses on how and why ethnic and racial minorities produce and consume media for themselves—not just how they are represented in or by the media.
- An ecological approach: The authors explore the growth of ethnic media in different socio-political contexts and approach ethnic media from the vantage points of both the audience and the media organization.
- An international focus: Provides readers with comparative examples from around the world.
- A conceptual and practical focus: Conceptual content is relevant, timely, and connected to readers′ lived experiences through real-world case studies.
- A student-friendly presentation: In each chapter, introductory bullet points identify the main concepts and issues, key terms are defined, student projects are suggested, and discussion questions are provided.
Daftar Isi
Preface
PART I: ETHNIC MEDIA IN CONTEXT
1. What Are Ethnic Media?
Introduction
Defining Ethnic Media
The Role of Geographic Context
The Roles of Ethnic Media
Globalization and the Ethnic Media
Social Changes That Make Studying Ethnic Media Necessary
Chapter-by-Chapter Book Overview
2. The Ethnic Media in History
Emigration, Immigration, and the Ethnic Media
Beginnings of the Ethnic Press in Europe
Ethnic Media in the United States
Ethnic Media in Canada
Ethnic Media in Mexico
Ethnic and Immigrant Media in Australia
How the Past Affects Present Ethnic Media Trends
PART II: THE CONSUMERS
3. Immigrants and Their Media
Why Immigration Matters
Context of Reception
Ethnic Media as Resources for Immigrants
4. Ethnic Minorities and Their Media
What Is an Ethnic Minority?
Ethnic Media′s Roles in Ethnic Minority Communities
The Challenge for Ethnic Media to Remain Viable
PART III: THE PRODUCERS
5. Ethnic Media Audience Trends and What Lies Behind the Numbers
Ethnic Newspapers: The Importance of Circulation Audits
Ethnic Television and Radio: Trends and Politics Behind the Ratings
Trends in Print Media Circulation
The Audiences of Ethnic Television and Radio
6. Ethnic Media Organizations and Competition
Surviving Competition, Achieving Sustainability
Competing for Advertising Revenue
Challenges and Opportunities for Ethnic Print Media
The Internet as a Substitute for Ethnic Print Media
Competition in Ethnic Television and Radio
Ethnic Television, Ethnic Radio, and the Internet
Online-Only Ethnic Media
The 2008 Global Economic Crisis: Catalyst for Innovation or Demise?
Satellite Broadcasting Networks
7. Globalization and the Ethnic Media Organization
The Structure of Ethnic Media Organizations
What is Globalization?
Forces of Globalization
Six Types of Ethnic Media Organizations
Who Owns the Ethnic Media?
8. Policy and Ethnic Media Development
Governance and Ethnic Media
Policymaking in a Globalizing World
The Broader Policy Context of Ethnic Media Development
Media Policy Provisions and the Ethnic Media
Immigrant Versus Indigenous Ethnic Cmmunities
Public Service Broadcasting and Ethnic Media
Public Access to the Airwaves, Open Channels, and Restricted Service Licenses
Deregulation and the Internet
PART IV: ETHNIC MEDIA AS CIVIC COMMUNICATORS
9. Ethnic Media as Local Media
Ethnic Media and the Communities They Serve
Geo-Ethnic Media and Civic Engagement
Geo-Ethnic Media and Community Health
Geo-Ethnic Media Challenges
10. Professional Challenges for Ethnic Media Journalists
The Ethnic Media Journalist in the 21st Century
Who Are the Ethnic Media Journalists, Editors, and Staff?
Journalists as Conduits to the Larger Community
Challenges Ethnic Media Producers, Editors and Reporters Face
Professionalization: Objectivity and Social Responsibility
When the Ethnic Community Turns Against Its Ethnic Media
Ethnic and Mainstream Media Collaborations: Experiments, Possibilities, Challenges
The Role of Professional Journalism Education in the Future of Ethnic Media
PART V: THE FUTURE OF ETHNIC MEDIA
Conclusions: What Does the Future Hold for Ethnic Media?
How the Experts See the Future of Ethnic Media
Ethnic Media and Emerging Technologies: Opportunity or Risk?
The Future of Ethnic Media: The Consumers
The Future of Ethnic Media: The Producers
Gaps in the Research: What Do We Still Need to Know to Understand Ethnic Media?
References
Author Index
Subject Index
About the Authors
Tentang Penulis
Sandra J. Ball-Rokeach, Ph D, is a professor of Communication and Sociology in the Annenberg School for Communication and Journalism at the University of Southern California. She is the founder and principal investigator of The Metamorphosis Project—an in-depth inquiry into the transformation of urban community under the forces of globalization, new communication technologies, and population diversity. This multi-method project is guided by communication infrastructure theory. It has addressed issues of civic engagement, health disparities, intergroup relations, and community news site development.
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