‘The fifteen case studies in this book place the reader in a wide variety of real public health leadership situations. . . . Each situation is presented to the student with the swirl of communications, conflicts, and conundrums that I have found accompany any difficult public health leadership judgment. The case writers have done a very good job of placing the student in public health decisional situations that, to me, feel like the reality of my own professional life.’
—William L. Roper, MD, MPH, Dean, School of Public Health
The University of North Carolina at Chapel Hill, from the Foreword
The six chapters and fifteen cases contained in this book challenge students to ask the appropriate questions and stimulate their thinking about public health leadership and management.
The chapters provide the student with:
- a framework and tools for case analysis, and
- the important environmental context of the health care system in general and public health systems specifically.
The 15 public health case studies:
- are all based on actual situations faced by real public health leaders
- encompass all of the core disciplines in public health
- are geographically diverse, and include international content, and
- provide substantial detail that immerses the student in meaningful decisional simulations.
The situations presented by each case are vivid and provide not only a basis for practicing professional public health judgments but also provide a lasting impression that aids in retention of the lessons learned.
Daftar Isi
PART ONE: IMPROVING PUBLIC HEALTH LEADERSHIP AND MANAGEMENT
Analyzing Public Health Cases
Information Sources for Public Health Leaders
Oral Presentations in Public Health Settings
Financial Analysis in Health Care Organizations
PART TWO: PUBLIC HEALTH – CONTEXT
Industry Note 1
US Health Care System
Industry Note 2
Public Health
PART THREE: PUBLIC HEALTH – CASES
Case 1
CDC and the Mantookan Blood Supply: A Tough Management Decision
Case 2
AIDSCAP Nepal
Case 3
The Indiana State Department of Public Health: Managing Strategically
Case 4
Cooper Green Hospital and the Community Care Plan
Case 5
Inter Mark: Designing UNICEF′s Oral Rehydration Program in Zambia
Case 6
The New York State West Nile Virus Outbreak: What Should Be Nassau County′s Response?
Case 7
The Indian Health Service: Creating a Climate for Change
Case 8
Three Vexing Cases in Health Care Ethics
Case 9
De Kalb County Board of Public Health: (A) and (B)
Case 10
Red Tide and Red Ink in Escambia County, Florida
Case 11
The New Mexico Meningococcal Outbreak
Case 12
C W Williams Community Health Center
Case 13
Building for the Future of Public Health in Alabama
Case 14
Possible Bioterrorism in New Hampshire: A Public Health Response
Case 15
Despierta! A Physician′s Stark Encounter with the Grim Human Toll of a Preventable Public Health Problem
Tentang Penulis
Linda Swayne (Ph.D., University of North Texas) joined the University of North Carolina-Charlotte faculty in 1981, where she is now chair of the Marketing Department. She has served as president of the Charlotte Chapter of the American Marketing Association, Southern Marketing Association and Southwestern Federation of Administrative Disciplines. Dr. Swayne has written eleven textbooks. Her co-authored textbook, Strategic Management of Health Care Organizations, is in its fourth edition. She has published over 25 journal articles and scholarly papers and 30 case studies. Dr. Swayne was editor of the Case Research Journal from 1998 to 2001. She serves on the Steering Committee for the Metrolina Health Initiative, chairing the Marketing Committee. Previously, she served on the board of directors of the C.W. Williams Health Center, National Conference for Community and Justice, and the campaign board for the United Way of Central Carolinas.
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