Edward Blair is the Michael J. Cemo professor of marketing and entrepreneurship and chair of the Department of Marketing and Entrepreneurship in the Bauer College of Business at the University of Houston. He has been chair of the American Statistical Association Committee on Energy Statistics, which advises the U.S. Energy Information Administration on statistical matters, and previously served on the U.S. Census Bureau Advisory Committee. He has been a National Science Foundation panelist, national conference chair for the American Marketing Association, editorial board member for Journal of Marketing Research, Journal of the Academy of Marketing Science, and Journal of Business Research, and instructor in sampling and survey methods for the American Marketing Association School of Marketing Research. His research interests include survey sampling and cognitive aspects of survey methodology.
2 Ebooks oleh Ronald F. Czaja
Johnny Blair & Ronald F. F. Czaja: Designing Surveys
Written with the needs and goals of a novice researcher in mind, this fully updated Third Edition provides an accurate account of how modern surveys are actually designed and conducted. Much more tha …
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€72.99
Edward (University of Houston, USA) Blair & Johnny (Independent Consultant, USA) Blair: Designing Surveys : A Guide to Decisions and Procedures
Written with the needs and goals of a novice researcher in mind, this fully updated Third Edition provides an accurate account of how modern surveys are actually designed and conducted. Much more tha …
PDF
Inggris
DRM
€52.25