The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one-of-a-kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.
Table of Content
Theory-Based Message Design
From Psychological Theory to Message Design: Lessons From the Story of Gain-Framed and Loss-Framed Persuasive Messages – Daniel O′Keefe
The Integrated Model of Behavioral Prediction as a Tool for Designing Health Messages – Marco Yzer
Health Risk Message Design Using the Extended Parallel Process Model – Michael Basil, Kim Witte
Using Emotional Appeals in Health Messages – Monique Mitchell Turner
Designing Inoculation Messages for Health Communication Campaigns – Bobi Ivanov
Using Narratives to Promote Health: A Culture-Centric Approach – Linda Larkey, Amy Hill
Audience-Centered Message Design
The Cultural Variance Framework for Tailoriing Health Messages – Rachel Davis, Ken Resnicow
The Communication Theory of Identity as a Framework for Health Message Design – Michael Hecht, Hye Jeong Choi
Religiosity, Spirituality and the Design of Health Communication Messages and Interventions – Cheryl Holt
Addressing Health literacy in the Design of Health Messages – Jakob D. Jensen
Addressing Fatalism with Health Communication Messages – Lijiang Shen, Celeste Condit
Deigning Messages for Individuals in Different Stages of Change – Seth Noar, Stephanie Van Stee
Designing High Message Sensation Value Messages for the Sensation Seeking Audience – Susan Morgan
About the author
Hyunyi Cho (Ph D, Michigan State University) is a professor of communication at Ohio State University Her program of research examines the effects of communication on judgments and actions relevant to environmental risk and health risk and the role of messages and the media in social change and behavior change processes.
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