The Second Edition of
Fundraising: Principles and Practice by best-selling author Michael Worth offers an updated comprehensive introduction to fundraising that focuses on both theory and practice. The text is designed to engage students in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores key topics like donors, annual giving programs, major gift programs, and corporate and foundation giving and campaigns. A chapter on international and global fundraising and philanthropy covers key considerations, obstacles, and strategies for managing international NGOs and global organizations, and coverage of planned giving and digital fundraising reflect important current trends.
Table of Content
1. Understanding the Nonprofit Sector and Nonprofit Organizations
CASE 1.1: THE SMITHSONIAN INSTITUTION AND THE CATHERINE B. REYNOLDS FOUNDATION
2. Overview of Fundraising and Philanthropy
CASE 2.1: THE METH PROJECT
CASE 2.2: NEW YORK CITY PARKS
3. Understanding Donors
CASE 3.1: GREG VERSTANDIG
CASE 3.2: OSEOLA MCCARTY
4. Principles of Fundraising
CASE 4.1: UNITED NATIONS FOUNDATION
CASE 4.2: MITCHELL FAMILY AND THE UNIVERSITY OF SOUTH ALABAMA
CASE 4.3: MACKENZIE SCOTT
5. Preparing for Successful Fundraising
CASE 5.1: AMERICAN RED CROSS
CASE 5.2: SILICON VALLEY COMMUNITY FOUNDATION
6. Raising Current Operating Support and Building a Base of Donors
CASE 6.1: GIVINGTUESDAY
7. Major and Principal Gifts
CASES 7.1–7.4 MAJOR GIFT SOLICITATIOINS
CASE 7.1: DON R.N. BLITZER
CASE 7.2: PHILLIS N. THROPIST
CASE 7.3: MARTHA AND FRED GENEROUS
CASE 7.4: ELLEN ENTREPRENEUR
8. Planned Giving
CASES 8.1–8.6 PLANNED GIFT DONORS
CASE 8.1: MARY
CASE 8.2: TOM AND BARBARA
CASE 8.3: MILDRED AND SUE
CASE 8.4 HARRY AND BETH
CASE 8.5: ANN
CASE 8.6: EDUARDO
9. Corporate Support
CASES 9.1–9.6 NONPROFIT-CORPORATE RELATIONSHIPS
CASE 9.1: SHARE OUR STRENGTH/NO KID HUNGRY
CASE 9.2: READING IS FUNDAMENTAL AND AMAZON
CASE 9.3: DAWN AND BIRD RESCUE
CASE 9.4: THE BODY SHOP: TIME TO CARE
CASE 9.5: HANES NATIONAL SOCK DRIVE
CASE 9.6: AARP
CASE 9.7: BEAUTY BAKERIE JUNETEENTH FESTIVAL
10. Foundation Support
CASE 10.1: BILL & MELINDA GATES FOUNDATION
CASE 10.2: PEW CHARITABLE TRUSTS
CASE 10.3: NORTHWEST AREA FOUNDATION
11. Campaigns and Project Fundraising
CASES 11.1–11.4 CAMPAIGNS
CASE 11.1: FORWARD FOCUSED: FOR DREAMS AND BEYOND (OLD DOMINION UNIVERSITY)
CASE 11.2: LIFTING LIVES, LEADING THE WAY, THE CAMPAIGN FOR CLARK ATLANTA UNIVERSITY
CASE 11.3: SERVE. CARE. TRANSFORM. THE NEXT CHAPTER OF THE VALLEY HOSPITAL
CASE 11.4: NEIL ARMSTRONG′S SPACE SUIT
12. Managing Fundraising
CASE 12.1: CHARITY: WATER
13. Legal and Ethical Considerations
CASE 13.1: SACKLER FAMILY
14. International Fundraising and Philanthropy
CASE 14.1: WORLD CENTRAL KITCHEN
CASE 14.2: COVID-19 AND “NEW PHILANTHROPY” IN CHINA
Conclusion: Reflections on the Development Officer Role
About the author
Michael J. Worth is professor of nonprofit management in the Trachtenberg School of Public Policy and Public Administration at the George Washington University in Washington, DC. He teaches graduate courses related to the governanceand management of nonprofit organizations and to philanthropy and fundraising.Dr. Worth served as vice president for development and alumni affairs at the George Washington University andpreviously as director of development at the University of Maryland. Earlier in his career, he was assistant to the presidentat Wilkes University and director of development at De Sales University. As vice president at the George Washington University, he planned and directed two major campaigns and provided support to the board of trustees.In addition to articles and monographs, Dr. Worth has written or edited various books and textbooks, including sixprevious editions of Nonprofit Management: Principles and Practice. Other recent works include Fundraising: Principles and Practice (2016), Leading the Campaign (2nd edition, 2017), Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement (co-edited with Matthew T. Lambert, 2019), and Comprehensive Fundraising Campaigns:New Directions for Colleges and Universities (2022).Among other voluntary services, Dr. Worth has been a member of the board of directors of Miriam’s Kitchen, anorganization working to eliminate homelessness in Washington, DC, and a member of the advisory board of the Young Nonprofit Professionals Network, Washington, DC, chapter. Dr. Worth consults on governance, management, and fundraisingwith colleges and universities, national associations and institutions, and nonprofit organizations in various fieldsand sectors.He holds a BA from Wilkes University, an MA in economics from American University, and a Ph D in higher educationfrom the University of Maryland.
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