Autore: China) Yang Jinchao (China Agricultural University

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2 Ebook di China) Yang Jinchao (China Agricultural University

Claire Lambert & Alvin Lee: Strategy of Global Branding and Brand Equity
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?This book offers a way to predict which brand a buyer will pu …
EPUB
Inglese
DRM
€88.40
Claire Lambert & Alvin Lee: Strategy of Global Branding and Brand Equity
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand?This book offers a way to predict which brand a buyer will pu …
PDF
Inglese
DRM
€88.87