Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts, and techniques. With comprehensive guidance toward the fundraising role, this book reflects the latest advances in fundraising knowledge. Coverage includes evolving technologies, the importance of high net worth donors, global fundraising perspectives, results analysis and performance evaluation, accountability, and credentialing, with contributions from noted experts in the field. You’ll gain essential insight into the practice of fundraising and the fundraising cycle, reinforced by ancillary discussion questions, case studies, and additional readings. With contributions from members of The Fund Raising School and the faculty of Indiana University’s Lilly Family School of Philanthropy, this new edition includes detailed guidance on nonprofit accounting practices as defined by the Financial Accounting Standards Board and the American Institute of Certified Public Accountants, rounding out the complete, thorough coverage of the fundraising profession.
Designed to provide both theory and practical knowledge, this book is an all-in-one resource for anyone who performs fundraising duties.
* Understand donor dynamics and craft an institutional development plan
* Explore essential marketing and solicitation techniques
* Learn effective volunteer recruitment, retention, and management strategies
Fundraising merges a variety of fields including psychology, business management, accounting, and marketing, making it a unique role that requires a uniquely well rounded yet focused skillset. Amidst economic uncertainty and a widening wealth gap the world over, it’s more important than ever for fundraisers to have a firm grasp on the tools at their disposal. Achieving Excellence in Fundraising is the ultimate guide to succeeding in this critical role.
Tabella dei contenuti
List of Tables, Figures, and Exhibits xv
Foreword xix
Preface xxiii
Acknowledgements xxvii
The Editors xxxi
Author Bios xxxv
Part One: A Philanthropic Context For Fundraising 1
1 A Philosophy of Fundraising 3
Henry A. Rosso
2 The Joy of Giving 11
Sara Konrath
3 Plan to Succeed 27
Timothy L. Seiler
4 Developing and Articulating a Case for Support 37
Timothy L. Seiler
5 Individuals as a Constituency for Fundraising 49
Timothy L. Seiler
Part II: Constituents: What Donors Value 59
6 Contemporary Dynamics of Philanthropy 61
Dwight F. Burlingame and Pat Danahey Janin
7 Prospective Donor and Donor Research and Database Management 71
Katie Prine and Elisabeth Lesem
8 Corporate Giving and Fundraising 85
Dwight F. Burlingame and Sean Dunlavy
9 Foundation Fundraising 101
Sarah K. Nathan and Elisabeth Lesem
10 Gender and Philanthropy 113
Debra J. Mesch and Andrea Pactor
11 Inclusive Philanthropy: Giving in the LGBT Community 127
Elizabeth J. Dale
12 Faith and Giving 141
David P. King
13 Ethnic Diversity and Giving 153
Una Osili and Sarah King
14 Generational Differences in Giving 169
Amy N. Thayer and Derrick Feldmann
15 Understanding High Net Worth Donors 185
Patrick Rooney and Una Osili
16 Global and Cross-Cultural Fundraising 201
Lilya Wagner
Part Three: Structuring Your Fundraising 213
17 The Total Development Plan Built on the Annual Giving Program 215
Timothy L. Seiler
18 Major Gifts 225
James M. Hodge
19 Capital Campaigns 243
Aaron Conley
20 Establishing a Planned Giving Program 259
Dean Regenovich
Part Four: Managing the Fundraising Process 291
21 Management and Leadership in Fundraising 293
Elizabeth A. Elkas
22 Organizational Development for Fundraising 307
Eugene R. Tempel and Lehn Benjamin
23 Budgeting for and Evaluating Fundraising Performance 321
James M. Greenfield and Melissa S. Brown
24 Marketing and Communications for Fundraising 337
Margaret M. Maxwell and Sean Dunlavy
25 Selecting and Working with Fundraising Consultants 351
Margaret M. Maxwell
Part Five: The Art of Solicitation 361
26 Personal Solicitation 363
Genevieve G. Shaker
27 Direct Response 375
Deborah L. Eschenbacher
28 Telephone Solicitation and Stewardship 387
Sarah K. Nathan
29 Digital Fundraising 401
Jeff Stanger
30 Special Events 417
Roberta L. Donahue and Caitlin Deranek Stewart
Part Six: Involving Volunteers 429
31 Stewardship and Accountability 431
Eugene R. Tempel and Timothy L. Seiler
32 Engaging the Board in Fundraising 439
Eugene R. Tempel and Timothy L. Seiler
33 Volunteer Management 451
Tyrone Mc Kinley Freeman and Elena Hermanson
Part Seven: Ethics and Accountability 465
34 Ethics and Accountability 467
Eugene R. Tempel
35 The Law and Fundraising 487
Philip M. Purcell
Part Eight: Your Career In Fundraising 501
36 Fundraising as a Profession 503
Eva E. Aldrich
37 Resources for Strengthening Fundraising 517
Frances Huehls
References 529
Index 549
Circa l’autore
EUGENE R. TEMPEL is Founding Dean Emeritus of the Indiana University Lilly Family School of Philanthropy and a Professor of Philanthropic Studies.
TIMOTHY L. SEILER is the inaugural Rosso Fellow in Philanthropic Fundraising and Clinical Professor of Philanthropic Studies at the Lilly Family School of Philanthropy.
DWIGHT F. BURLINGAME is Professor of Philanthropic Studies and holds the Glenn Family Chair in Philanthropy at the Indiana University Lilly Family School of Philanthropy.
All three editors are recipients of the Henry A. Rosso Medal for Lifetime Achievement in Ethical Fundraising.
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