Eleonora Pantano 
Creativity and Marketing [PDF ebook] 
The Fuel for Success

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Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.Exploring themes in strategic marketing , creativity in management and communication as well as creativity in new product development, Creativity and Marketing examines a wide range of cutting-edge developments at the intersection of marketing and creative practice, including brand management, social media management, consumer behaviour, and value creation.This collection will bridge theory and practice in a fast moving and exciting field and will provide scholars of marketing, branding and consumer behaviour with lessons and strategies to implement in their own fields.

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Lingua Inglese ● Formato PDF ● ISBN 9781800713307 ● Editore Eleonora Pantano ● Casa editrice Emerald Publishing Limited ● Pubblicato 2021 ● Scaricabile 3 volte ● Moneta EUR ● ID 7896082 ● Protezione dalla copia Adobe DRM
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