The
Handbook on Communicating and Disseminating Behavioral Science assembles for the first time in a single volume research, scholarship and practices from across relevant disciplines and professions to give a coherent picture for both students in the classroom and scholars. Designed as both a text and a handbook, it provides insights into the main actors, contemporary themes and approaches, key challenges, and the broader conditions that influence whether and how the work occurs. Contributors include: behavioral scientists; journalism and communication scholars; mass media reporters, editors and producers from print, television and radio; representatives of think tanks and advocacy organizations; and professional communicators from a university, a scientific society, and a national social issue campaign. All bring an accomplished record of sharing behavioral science to inform policy, mass media, service professions, and the public.
Though scholarly, the book brings together leading authorities who are both ‘doers’ and ‘thinkers’ to offer insights into how the work is done and to illuminate the underlying conceptual and empirical issues. The book also advances the dissemination and communication of behavioral research as an area of scientific inquiry in is own right, one that holds vast opportunities for the field of behavioral science. Contributors offer recommendations for programs of research that should be at the top of the research agenda.
As a book of core readings written to be accessible to both professionals and students, the book is poised to be a staple of any serious attempt to introduce behavioral scientists to key issues in communicating and disseminating behavioral science and to advance their capacity to understand and conduct the work. It is also an unrivaled resource for student and professional science communicators seeking to learn more about the challenges of communicating behavioral research.
Table of Content
Introduction – Melissa K. Welch-Ross, Lauren G. Fasig
Part 1: Some Conceptual and Practical Issues
Chapter 1: A Perspective on the History and Future of Disseminating Behavioral and Social Science – Robert B. Mc Call, Christina J. Groark
Chapter 2: Science Communication Scholarship: Themes and Future Directions – Michael Weigold, Debbie Treise, Paula Rausch
Chapter 3: Journalistic Practice and Coverage of the Behavioral and Social Sciences – Sharon Dunwoody
Chapter 4: Communicating the Complexities and Uncertainties of Behavioral Science – S. Holly Stocking, Johnny V. Sparks
Chapter 5: Communicating Basic Behavioral Science Beyond the Discipline: Reflections from Social Psychology – John F. Dovidio, Samuel L. Gaertner
Chapter 6: Beyond University Walls: Disseminating Behavioral Science Outside of the Academy – Stacy Ann Hawkins, Diane F. Halpern, Sherylle J. Tan
Part 2: Understanding Mass Media Priorities and Processes
Chapter 7: Television News – Andrea Gitow
Chapter 8: National Public Radio – Rachel Jones
Chapter 9: Newspapers – Tom Siegfried
Chapter 10: Magazines – Sally Lehrman
Part 3: Communicating with the Public
Chapter 11: Making the News Interview A Success for You and the Reporter – Rhea K. Farberman
Chapter 12: From the Lab to the Living Room: Stories that Talk the Talk and Walk the Walk – Kathy Hirsh-Pasek, Roberta Golinkoff
Chapter 13: Working with Science Information Specialists – Earle M. Holland
Chapter 14: The Internet – Nancy Martland, Fred Rothbaum
Part 4: Communicating with Plolicymakers
Chapter 15: A Knowledge Utilization Framework for Making Behavioral Science Useful to Policymakers – Robert F. Rich
Chapter 16: Working with the Federal Government – Angela Sharpe
Chapter 17: Working with State Governments – Bill Albert, Sarah S. Brown
Chapter 18: Think Tanks and Advocacy Organizations – Karabelle Pizzigati
Part 5: Disseminating Behavioral Science to Service Professions
Chapter 19: Disseminating Behavioral Medicine Research to Practitioners: Recommendations for Researchers – Kimberlee J. Trudeau, Karina W. Davidson
Chapter 20: Advancing Education through Behavioral Science: False Starts, Broken Promises and Light on the Horizon – G. Reid Lyon, Elayne Esterline
Chapter 21: Disseminating Effective Approaches to Drug Use Prevention – Mary Ann Pentz
Chapter 22: Disseminating and Implementing Evidence-Based Practices for Mental Health – David A. Chambers
Chapter 23: Behavioral Science in the Military – Janice H. Laurence
Conclusion: Contemporary Themes and Future Directions – Melissa K. Welch-Ross, Lauren G. Fasig
About the author
Lauren G. Fasig (Ph.D. & J.D., University of Florida) is Assistant Professor of Psychology at the University of Florida. She was founder and director of the Office of Policy and Communication for the Society for Research in Child Development, where she conducted the communications and dissemination activities of the society, including press relations, media activities, Congressional outreach and education, and media and advocacy training for the SRCD membership.
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