Gospodarka

Creators and creative industries are struggling to navigate the digital age. Intellectual property rights, including copyrights, trademarks, and patents, offer invaluable tools to help creative indus …

Managing Airline Networks: Design, Integration and Innovative Technologies is a fully comprehensive description of state-of-the-art network management practices at airlines. Designed as a compendium …

Herbert William Heinrich has been one of the most influential safety pioneers. His work from the 1930s/1940s affects much of what is done in safety today – for better and worse. Heinrich’s work is de …

Originally published in 1957, this book introduces the term ‘estate capital’ to distinguish investment in land and buildings, in which agriculture rests, from investment in agricultural machinery and …

Beginning with the key challenges that enterprises face in generating value from data, this practical and provocative book systematically outlines practical processes, frameworks and data science and …

Written by one of the world’s leading business coaches, the new and updated edition of this book provides authoritative and proven guidance and techniques for any manager, executive or indeed coach w …

We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators. Customers are actively engaged in the value creation process, and …

This second edition of Welcome to Good Co updates the author”s critically acclaimed analysis of how the tools of business are being (and ought to be) used to help tackle the great problems of both t …

This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explor …

Originally published in 1970. Trade associations and consultants in their many varieties are arguably the most important of our economic organisations. The people that manage those organisations are …