Frank Riedel 
Die Markenwertmessung als Grundlage Strategischer Markenführung [PDF ebook] 

Supply Chain 4.0 has introduced automation into logistics and supply chain processes, exploiting predictive analytics to better match supply with demand, optimizing operations and using the latest te …

This book introduces students to business process management, an approach that aims to align the organization’s business processes with the demands of the marketplace. Processes serve as a coordinati …

Rivers form one of the lifelines in our society by providing essential services such as availability of fresh water, navigation, energy, ecosystem services, and flood conveyance. Because of this …

Learn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment. Written by …

With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. …

This text challenges students to think critically about global issues that affect the business environment and provides them with a wealth of pedagogical features that help cement learning. Its …

With over 820 million people facing hunger in today’s world, the need of the hour is the design of plant varieties with high yield, improved traits, and resistance properties in order to mitigate the …

Within one generation, software has become one of the principal sources of wealth in the world. The development and use of software has grown faster than for any artifact in the history of the world. …

The Levant Company in England was first established in 1592 to help regulate trade with Turkey and the Levant area. Originally published in 1908, this study details the early origins of the company a …

While international negotiations to reduce greenhouse gas (GHG) emissions have been less than satisfactory, there is a presumption that a significant level of multi-lateral commitment will be …