Autor: Jonathan G. Geiger

CLAUDIA IMHOFF ([email protected]) is President and Founder of Intelligent Solutions, a leading consultancy on analytic CRM and BI technologies and strategies. She is a popular speaker, an internationally recognized expert, and coauthor of five books. NICHOLAS GALEMMO ([email protected]) was Information Architect at Nestlé USA. He has twenty-seven years” experience as a practitioner and consultant involved in all aspects of application systems design and development. He is currently an independent consultant. JONATHAN G. GEIGER (JGeiger@Intel Sols.com) is Executive Vice President at Intelligent Solutions, Inc. In his thirty years as a practitioner and consultant, he has managed or performed work in virtually every aspect of information management.