Your hands-on introduction to modern business and business
education
Whether you’re deciding on a course of study, headed to
university, or settling down to your first year, Business
Studies For Dummies provides you with a thorough overview of
the subjects that form the foundation of a business studies
degree.
You’ll get trusted, easy-to-follow coverage of all the topics
you’ll encounter: business start-up, accounting and finance,
operations, human resources, management, analytics, business
environment, and economics.
* Includes a clear, engaging, and concise overview of the key
topics you’ll encounter in your studies
* The perfect study companion for students
With Business Studies For Dummies, you’ll be one step
ahead of the competition–at university and on the job.
Spis treści
Introduction 1
Part I: What Is Business? 5
Chapter 1: Understanding Business and Business Studies 7
Chapter 2: Identifying the Internal and External Influences on Business 21
Chapter 3: Using Business Analyses 37
Chapter 4: Making Decisions 61
Part II: How Business Works 75
Chapter 5: Structuring and Evolving Organisations 77
Chapter 6: Meeting Stakeholder Demands 91
Chapter 7: Organising for Success 103
Part III: How to Be a Business and Do Business 119
Chapter 8: Understanding Business Strategy 121
Chapter 9: Creating Great Products and Services 137
Chapter 10: Marketing Your Products or Services 151
Part IV: Money, Money, Money 171
Chapter 11: Understanding Finance 173
Chapter 12: Structuring Accounts 193
Chapter 13: Investing in the Present and in the Future 211
Chapter 14: Using Numbers in Business 231
Part V: The Awkward Bit: The People! 245
Chapter 15: Knowing People 247
Chapter 16: Managing Human Resources 269
Chapter 17: Handling Employee Relations 289
Part VI: Putting It All Together 307
Chapter 18: Examining Operations 309
Chapter 19: Delivering Great Projects 327
Chapter 20: Using Technology to Your Best Advantage 341
Part VII: The Part of Tens 357
Chapter 21: Ten Tips for Succeeding at Business School 359
Chapter 22: Ten Ways to Put Your Knowledge to Work Outside the Classroom 367
Index 375
O autorze
Richard Pettinger, MBA, is the Principal Teaching Fellow in Management Education at the Department of Management Science and Innovation, University College London. He is also Director of the BSc/MSci Information Management for Business programme, a major national initiative to transform undergraduate and pre-professional business and management education.
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