First published as ‘Markets for Managers’, this book has proved to be a popular way for non-economists to understand and apply the key tools of economics. Professor Anthony J. Evans, one of Europe’s leading Managerial Economics instructors, brings the content that works in his classrooms to an even wider audience. Written in an engaging and informal way, whether you are a busy executive or simply an interested amateur this is your go-to guide. In this revised and updated edition, you will be led through the building blocks of economic theory and how they relate to the real world. You will see how thinking like an economist can improve your decision making, and how markets can be used to generate value within organizations and in society at large. The book incorporates the main principles of both micro and macroeconomics and takes a broad and diverse approach. In it you will encounter the most interesting economists and understand their contributions in a historical context. The practical format is perfect for professionals and students who want to gain an applied perspective on today’s most pressing economic issues.
Sobre o autor
Anthony J. Evans is professor of economics at ESCP Business School. He has published in a range of academic and trade journals and is the author of Economics: A Complete Guide for Business (2020). His work has been covered by most broadsheet newspapers, and he has appeared on Newsnight and the BBC World Service. He specialises in teaching Managerial Economics at the MBA and Executive MBA level. Using a combination of lectures, case discussion and practical simulations he has introduced over 2, 000 current and future managers to the economic way of thinking. He has taught for ESCP Business School, emlyon Business School, Cotrugli Business School, Danube University, and Helsinki School of Economics, as well as designing and managing custom programmes. He is currently Head of Teaching and Learning for the London campus of ESCP Business School, where he received the 2018 Teaching award. Anthony attended the Global Colloquium for Participant-Centred Learning at Harvard Business School in 2009 and spent Fall 2011 as a Fulbright Scholar-in-Residence at San Jose State University. He received his MA and Ph D in Economics from George Mason University, USA, and a BA (Hons) from the University of Liverpool, UK. He is an FA licensed soccer coach and lives in Hertfordshire with his wife and two children.
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