Hester van Herk & Julie Anne Lee 
International and Cross-Cultural Business Research [PDF ebook] 

Apoio

Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioural standards and consumer attitudes that exist in developing nations. Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including: Language and the role of the dominant culture Design and implementation Methodological issues Strategies for improving its relevance within international business. Ideal for students, researchers and practitioners looking to do business research in an international or cross-cultural context.

€51.45
Métodos de Pagamento
Compre este e-book e ganhe mais 1 GRÁTIS!
Língua Inglês ● Formato PDF ● Páginas 200 ● ISBN 9781526414410 ● Editora SAGE Publications ● Publicado 2017 ● Carregável 3 vezes ● Moeda EUR ● ID 5370221 ● Proteção contra cópia Adobe DRM
Requer um leitor de ebook capaz de DRM

Mais ebooks do mesmo autor(es) / Editor

251.665 Ebooks nesta categoria