Tracy L. Tuten 
Principles of Marketing for a Digital Age [PDF ebook] 

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Winner of the TAA 2021 Most Promising New Textbook award!
This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age.
The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you w...

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€72.99
Métodos de Pagamento

Tabela de Conteúdo

Part 1: The Marketing Environment
Chapter 1 Understanding Marketing
Chapter 2 Understanding Buyers
Part 2: The Marketing Toolbox
Chapter 3 Segmentation, Targeting...

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Sobre o autor

Dr. Tracy L. Tuten is a Vice President of Research at Illuminas, where she consults with the world’s leading technology brands. A globally recognized authority in mark...

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Língua Inglês ● Formato PDF ● Páginas 496 ● ISBN 9781529783575 ● Tamanho do arquivo 30.0 MB ● Editora SAGE Publications ● Cidade London ● País GB ● Publicado 2022 ● Edição 2 ● Carregável 24 meses ● Moeda EUR ● ID 8708572 ● Proteção contra cópia Adobe DRM
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