Autor: Yangchun Li

Apoio
Francisco J. Martínez-López is Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain. Yangchun Li is a lecturer in Business Administration at the School of Management, Zhejiang University of Technology (China). Susan M. Young is Associate Professor of Accounting and Taxation at Gabelli School of Business, Fordham University (New York, USA). Professor Young has previously held positions at Emory University, Baruch College of the City University of New York and is an adjunct faculty member at Columbia University (New York, USA).




1 Ebooks por Yangchun Li

Francisco J. Martínez-López & Yangchun Li: Social Media Monetization
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents …
PDF
Inglês
€53.49