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Alessandro Caliandro & Alessandro Gandini
Qualitative Research in Digital Environments [PDF ebook]
A Research Toolkit

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Copertina de Alessandro Caliandro & Alessandro Gandini: Qualitative Research in Digital Environments (PDF)

This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are ‘retrofitted’ to digital spaces, Qualitative Research in Digital Environments offers researchers a set of ‘digitally native’ tools that are designed for online social environments.Thanks to a broad range of cases including Louis Vuitton, You Tube and the concept of ‘hipsterism’, this text illustrates the practical applications of techniques and tools over the most popular social media environments.This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.

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Limba Engleză ● Format PDF ● Pagini 240 ● ISBN 9781317282198 ● Editura Taylor and Francis ● Publicat 2016 ● Descărcabil 3 ori ● Valută EUR ● ID 5025137 ● Protecție împotriva copiilor Adobe DRM

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