Formerly published by Chicago Business Press, now published by Sage
Sustainable Marketing, Third Edition presents a sustainable marketing perspective that addresses financial and social performance as well as ecological performance, in consideration of the impact upon the environment in which markets operate. Authors Robert Dahlstrom and Jody L. Crosno incorporate state-of-the-art examples of business practice while delivering on a theoretically-based and managerially-relevant approach to sustainable marketing.
Cuprins
Chapter 1 An Overview of Sustainable Marketing
Chapter 2 Sustainability-Based Strategic Planning
Chapter 3 Sustainability and Ethical Decision Making
Chapter 4 Understanding the Consumer′s Pursuit of Value
Chapter 5 Influencing the Consumer′s Pursuit of Value
Chapter 6 Discovering Value via Market Analysis
Chapter 7 Communicating Value via Integrated Marketing Programs
Chapter 8 Proclaiming Value via Branding and Labeling
Chapter 9 Providing Value via Sustainable Product Strategies
Chapter 10 Proclaiming Value via Sustainable Pricing Strategies
Chapter 11 Providing Value in Sustainable Supply Chains
Chapter 12 Delivering Value in Retailing
Chapter 13 Producing Value via Innovation
Chapter 14 Sustainable Value in Services Marketing
Chapter 15 Reporting Value to Stakeholders
Appendix 1 The Environment and Consumption
Appendix 2 Geopolitical Action and Consumption
Appendix 3 The Role of Household Consumption
Appendix 4 Energy Consumption in the Services Sector
Appendix 5 Energy Consumption in the Transportation Sector
Appendix 6 Energy Consumption in the Industrial Sector
Appendix 7 ISO 14000
Despre autor
Jody L. Crosno is the Joseph E. Antonini Chair and Professor of Marketing at West Virginia University. She earned her Ph D in Marketing at the University of Kentucky. Dr. Crosno’s research primarily focuses on the devel opment and management of interfirm relationships in marketing channels. Her research draws on multiple theories and perspectives to gain a better understanding of how to maximize efficiency in channel relationships. Her research has been published in the Industrial Marketing Management, Journal of the Academy of Marketing Science, Journal of Business-to-Business Marketing, Journal of Business and Industrial Management, Journal of Business Research, Marketing Letters, among others. Dr. Crosno serves on the Editorial Review Boards of Journal of Business to-Business Marketing, Journal of Inter-Organizational Relationships, and Journal of Marketing Theory and Practice
Mai multe cărți electronice de la același autor (i) / Editor
254.773 Ebooks din această categorie
