Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
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Limba Engleză ● Format EPUB ● Pagini 800 ● ISBN 9781944659035 ● Mărime fișier 64.7 MB ● Editura World Scientific Publishing Company ● Oraș Singapore ● Țară SG ● Publicat 2016 ● Descărcabil 24 luni ● Valută EUR ● ID 5519244 ● Protecție împotriva copiilor Adobe DRM
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