‘What a magnificent invitation to the field of media and communication — full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.“ - Professor Sonia Livingstone, London School of Economics and Political Science
‘This informative, important and readable volume should populate the shelves of all those wanting to understand more fully how the media and mass communication operate today.’ - Professor Barbie Zelizer, Annenberg School for Communication
Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.
New to this edition:
- Explores mass communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication.
- Discusses the ethics of media and mass communication in all chapters.
- Introduces a diverse and global range of voices, histories and examples from across the field.
- Ties theory to the way media industries work and what it′s like to make all kinds of media, including journalism, advertising, film, television, and digital games.
This book is the benchmark for studying media and mass communication in the 21st century.
Содержание
Part 1 Preliminaries
Chapter 1: Introduction to the Book
Chapter 2: The Rise, Decline, and Return of Mass Media
Part 2 Theories
Chapter 3: Concepts and Models for Mass Communication
Chapter 4: Theories of Media and Society
Chapter 5: Media, Mass Communication, and Culture
Chapter 6: New Media Theory
Part 3 Structures
Chapter 7: Freedom and Accountability of Media
Chapter 8: Ownership and Governance of Media
Chapter 9: Global Mass Communication
Part 4 Organizations
Chapter 10: The Media Organization: Pressures and Demands
Chapter 11: The Production of Media Culture
Part 5 Content
Chapter 12: Media Content: Issues, Concepts and Methods of Analysis
Chapter 13: Media Genres, Formats and Texts
Part 6 Audiences
Chapter 14: Audience Theory and Research Traditions
Chapter 15: Audience Formation and Experience
Part 7 Effects
Chapter 16: Processes and Models of Media Effects
Chapter 17: A Canon of Media Effects
Part 8 Epilogue
Chapter 18: The Future of Media and Mass Communication Theory
Об авторе
Mark Deuze is Professor of Media Studies at the University of Amsterdam’s (Uv A) Faculty of Humanities. From 2004 to 2013 he worked at Indiana University’s Department of Telecommunications in Bloomington, United States. Publications of his work include over ninety papers in academic journals and books, including most recently “Making Media” (January 2019; co-edited with Mirjam Prenger, published by Amsterdam University Press), and “Beyond Journalism” (December 2019; co-authored with Tamara Witschge, published by Polity Press). Deuze’s work has been translated in Chinese, Czech, German, Portuguese, Greek, and Hungarian. He holds a honorary appointment as a Visiting Professor at the University of Technology Sydney (2019-2020), has received a Donald W. Reynolds Fellowship from the Missouri School of Journalism (2015), a visiting Research Fellowship at the Center for International Communications Research of Leeds University (2007), and a Fulbright Fellowship at the University of Southern California in Los Angeles (2003). Weblog: deuze.blogspot.com. E-mail: [email protected]. He is also the bass player and singer of Skinflower.
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