Formerly published by Chicago Business Press, now published by Sage Sustainable Marketing, Third Edition presents a sustainable marketing perspective that addresses financial and social performance as well as ecological performance, in consideration of the impact upon the environment in which markets operate. Authors Robert Dahlstrom and Jody L. Crosno incorporate state-of-the-art examples of business practice while delivering on a theoretically-based and managerially-relevant approach to sustainable marketing.
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язык английский ● Формат EPUB ● страницы 480 ● ISBN 9781071927175 ● издатель SAGE Publications ● опубликованный 2021 ● Загружаемые 3 раз ● валюта EUR ● Код товара 9323264 ● Защита от копирования Adobe DRM
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