Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable diseases are still on the rise, practitioners are in need of the skills to deliver effective health messages to the right audience, at the right time.
Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns.
The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. ‘Real-life examples’ of actual campaigns are used throughout to show how theoretical ideas work in practice.
Working on Health Communication is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.
Содержание
Introduction
Planning Campaigns
Frameworks and Foundations
Starting the Campaign Process
Target Groups
Channels of Communication
Designing Resources
Evaluation in Practice
Overview: Ten Campaigns
Activity Discussions
Об авторе
Nova Corcoran is a senior lecturer in public health at the University of South Wales. She has worked as a lecturer for over 15 years and before that as a health promotion practitioner. Her research interests are in the effective design and delivery of health promotion and health communication, and she has published numerous studies within this area. She has also published two textbooks in the area of health communication titled Health Communication: Strategies for Health Promotion and Working on Health Communication.
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