Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.
Now in its second edition, topics covered in the book include:
— Mass media
— Diverse audiences
— Evaluation
— Media analysis
— Campaign monitoring
Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice.
It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields.
Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.
Содержание
Introduction to the second edition
Theories and Models
Social and Psychological Factors
Reaching Unreachable Groups and Crossing Cultural Barriers
Mass Media
Information Technology
Using Settings
Evidence-Based Practice
Using Evaluation
Bridging Theory and Practice — ten different health promotion campaigns
Glossary
References
Об авторе
Nova Corcoran is a senior lecturer in public health at the University of South Wales. She has worked as a lecturer for over 15 years and before that as a health promotion practitioner. Her research interests are in the effective design and delivery of health promotion and health communication, and she has published numerous studies within this area. She has also published two textbooks in the area of health communication titled Health Communication: Strategies for Health Promotion and Working on Health Communication.
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