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Thomas Beyer
Determinanten der Sportrezeption [PDF ebook]
Erklärungsmodell und kausalanalytische Validierung am Beispiel der Fußballbundesliga

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Обложка Thomas Beyer: Determinanten der Sportrezeption (PDF)

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Содержание

Zur Bedeutung von Analysen der Sportrezeption.- Bestimmung der Determinanten der rezeptiven Sportkonsums und Integration zu einem Gesamtmodell.- Empirische Prüfung des Erklärungsmodells des rezeptiven Sportkonsums.- Schlussbetrachtungen und Implikationen.

Об авторе

Dr. Thomas Beyer ist wissenschaftlicher Mitarbeiter von Prof. Dr. Martin Benkenstein am Institut für Marketing und Dienstleistungsforschung der Universität Rostock.

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язык немецкий ● Формат PDF ● страницы 213 ● ISBN 9783835091252 ● Размер файла 13.6 MB ● издатель Deutscher Universitätsverlag ● город Wiesbaden ● Страна DE ● опубликованный 2007 ● Загружаемые 24 месяцы ● валюта EUR ● Код товара 2211026 ● Защита от копирования Социальный DRM

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