Scott Ingram 
Making Rain with Events: Engage Your Tribe, Create Raving Fans, and Deliver Bottom Line Results with Event Marketing [EPUB ebook] 

First Published in 1998. This book examines the transferability of Japanese organizational practices to Japanese owned industrial transplants in the United States, and demonstrates that relations of …

Are you overworked, unappreciated and under-resourced? This book understands you, and provides years and years of User Support experience packed into one volume. The ”How To” book that every IT dep …

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year ”fly on the wall” case study, Halinen explores the relationship between a Helsinki advertising …

Toshiaki Tachibanaki and Atsuhiro Taki emphasise several institutional features in Japan which differ from those in Euro-American countries: for example, the permanent employment and seniority system …

This book, based on extensive, original, detailed research presents a comprehensive overview of the Italian multinationals and their activities during the 1990s. It:

• surveys the size, geogra …

Throughout the history of economic thought, the entrepreneur a wide variety of roles. Once cast as a fundamental agent in production, distribution and growth theories, he has now surprisingly disappe …

Business success hinges on successfully creating products with the right features. You must correctly analyze the needs of the customer and match these needs with your resources to not only produce a …

This comprehensive manual marks an important milestone in the Vidal Sassoon success story. For the first time the man who is the acknowledged master in the world of haircutting and hair care reveals …

Providing an extensive examination of monetary theory and its implications for public policy, Monetary Theory and Public Policy is as relevant for an understanding of current economic problems as whe …

C. Rufus Rorem, (1894-1988) was a pioneer in the development of group medical insurance and pre-paid health care. At the time the concepts were radical, but in 1937 he became head of the American Hos …