The fourth edition of Journalism Next: A Practical Guide to Digital Reporting and Writing is updated with the latest technological innovations and media industry transformations, ensuring that Mark Briggs’ proven guide for leveraging digital technology to do better journalism keeps pace with ongoing changes in the media landscape. To keep ahead and abreast of these ever-evolving tools and techniques, Briggs offers practical and timely guidance for both the seasoned professional looking to get up to speed and the digital native looking to root their tech know-how in real journalistic principles
Learn how to effectively blog, crowdsource, use mobile applications, mine databases, and expertly capture audio and video to report with immediacy, cultivate community, and tell compelling stories. Journalism Next will improve digital literacy—fast. Briggs starts with the basics and then explores specialized skills in multimedia so you can better manage online communities and build an online audience.
Journalism Next is a quick read and roadmap you’ll reference time and time again. Dive into any chapter and start mastering a new skill right away. And for today’s journalist, who can afford to waste any time?
สารบัญ
Foreword
Preface
Introduction: Journalism Is About People, Not Technology
UNIT 1: BASICS
Chapter 1 Digital Lives, Digital Journalism
Digital Information
What Is It? How the Internet works
What Is It? Syndicated content with RSS
What’s Next? Set up an RSS reader and subscribe to feeds
What Is It? FTP (file transfer protocol)
What’s Next? Set up an FTP Program
Web Design Basics
What Is It? How Web pages work
What’s Next? Build an HTML page quickly
What Is It? CSS (cascading style sheets)
What’s Next? Add CSS to HTML
What Is It? XML (extensible markup language)
What Is It? Content-management systems
What’s Next? Launch a Word Press site
What Is It? Mobile apps versus mobile Web
What’s Next? Make a Word Press site for mobile
Summary: Start to see digital opportunities
Chapter 2 The Power of Publishing: How Blogging Changed Publishing and Journalism Forever
What Is It? Why blogs are important
What Is It? Then came Twitter
What Is It? The digital firehose
What’s Next? Make a plan, create a blog
What’s Next? Make a plan, start publishing
What’s Next? Become a Pro on Twitter
Summary: Passion and purpose
Chapter 3 Crowd-Powered Collaboration
What Is It? Crowdsourcing
What Is It? Open-source reporting
What Is It? Engaged journalism
What Is It? Managing news as a conversation
What’s Next? Build and manage a community online
What’s Next? Keep conversations accurate and ethical
Summary: Collaborative publishing, social media are here to stay
Chapter 4 Going Mobile
What Is It? Mobile journalism
What’s Next? Making mobile journalism
Summary: Mobile future
UNIT 2: MULTIMEDIA
Chapter 5 Telling Stories With Video
What Is It? The digital video revolution
What’s Next? Plan your video and go
What’s Next? Voice in video
What’s Next? Gear up and get out there
What’s Next? Shooting good video
What’s Next? Editing and post-production
What’s Next? Publishing video online
Summary: Start small, but make sure you start
Chapter 6 Visual Storytelling With Photographs
What Is It? Digital photography
What’s Next? Shooting better photos with a digital camera
What’s Next? Working with digital photographs
What’s Next? Publish your photos online
Summary: Photography is a critical tool for journalists
Chapter 7 Making Audio Journalism Visible
What Is It? Audio journalism
What’s Next? Get started with audio
What’s Next? Gear up and get out there
What’s Next? Editing digital audio
What’s Next? Start podcasting
Summary: Audio Journalism—Part of the next big thing
UNIT 3: EDITING AND DECISION-MAKING
Chapter 8 Data-Driven Journalism and Digitizing Your Life
What Is It? Your digital life
What Is It? Data-driven journalism
What’s Next? Building spreadsheets, databases
What Is It? Map mashups
What’s Next? Build an interactive map with data
Summary: Better life, better journalism
Chapter 9 Building a Digital Audience for News
What Is It? Measuring journalism
What’s Next? Track all that you publish
What’s Next? Track your audience
What Is It? Search engine optimization (SEO)
What’s Next? Use SEO to grow your audience
What’s Next? Audience engagement drives distribution
What’s Next? Connect and engage in social media
Summary: Track, measure, distribute, adapt
Appendix: Suggested Web Resources
Index
About the Author
เกี่ยวกับผู้แต่ง
Mark Briggs is the author of “Journalism 2.0” and “Entrepreneurial Journalism” and maintains a widely read blog at www.journalism20.com/blog. He is a frequent speaker and presenter at journalism, media and technology conferences throughout the United States and overseas. He is currently the director of digital media at KING-TV in Seattle, and he previously served as assistant managing editor for Interactive News at The News Tribune in Tacoma, Wash., and as new-media director at The Herald in Everett, Wash. He earned journalism degrees from Gonzaga University and the University of North Carolina and was an adjunct professor at Seattle University from 2002 to 2006 and a Ford Fellow for Entrepreneurial Journalism at The Poynter Institute from 2010 to 2012.
หนังสืออิเล็กทรอนิกส์เพิ่มเติมจากผู้แต่งคนเดียวกัน / บรรณาธิการ
87,636 หนังสืออิเล็กทรอนิกส์ในหมวดหมู่นี้
