This book provides step-by-step guidance for developing high-quality infographics. Practical in its approach, 10 Steps to Creating an Infographic: A Practical Guide for Non-designers outlines a user-friendly process for developing infographics with a clearly defined purpose and powerful message. The book’s ‘how-to’ approach makes infographic creation accessible for anyone who doesn’t have a background in graphic design or a budget for a graphic designer. Author Stephanie B. Wilkerson breaks down the complex task into a series of steps and models each step through a book-long example of the evolution of an infographic. Through this, and other examples presented throughout the book, readers will learn about infographic best practices and tips, as well guidance for avoiding design pitfalls.
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Part 1: Crafting a Powerful Message
Chapter 1 – Step 1: Identify Your Audience (“the Who”)
Chapter 2 – Step 2: Clarify the Purpose (“the Why”)
Chapter 3 – Step 3: Create the Story (“the What”)
Part 2: Designing a Visual Story
Chapter 4 – Step 4: Identify Visuals and Data
Chapter 5 – Step 5: Select a Layout
Chapter 6 – Step 6: Choose Design Elements
Chapter 7 – Step 7: Sketch Your Ideas
Part 3: Bringing the Infographic to Life
Chapter 8 – Step 8: Draft the Infographic
Chapter 9 – Step 9: Review the Infographic
Chapter 10 – Step 10: Revise, Finalize, and Share
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Stephanie Baird Wilkerson is President of Magnolia Consulting, a woman-owned small business and B-Corporation specializing in research and evaluation since 2002. With the aim of “cultivating learning and positive change” through her work at Magnolia, Stephanie takes a use-focused, results-oriented approach to her studies, trainings, and consultation services. She champions infographics as a powerful vehicle for translating data into evidence-based information people can use. As an evaluator, not a graphic designer, she developed the 10 Steps to Creating an Infographic and the Checklist for Reviewing Infographics as practical tools for communicating study findings in a visually impactful way. Stephanie has conducted numerous trainings on the 10-step development process for international audiences in nonprofit organizations, professional membership organizations, and federal agencies within the U.S. and Canada. Building on her doctorate from the University of Virginia in Research, Evaluation, and Statistics, she has applied her expertise in program evaluation and qualitative and quantitative methodologies to a broad range of studies at national, state, and local levels. For over two decades Stephanie has directed randomized controlled trials, quasi-experimental evaluations, and nonexperimental studies funded by the U.S. Department of Education, the Department of Justice, the Department of Labor, the National Science Foundation, the National Aeronautics and Space Administration, top education publishers, and nonprofit organizations. Her nationally-recognized studies have given her a deep understanding of clients’ information needs, the challenges inherent in working with data, and how to translate study findings into useful information that guides decision making and catalyzes action. Her extensive experience in applied research and evaluation motivates her use of infographics to communicate powerful messages that audiences will remember.
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