For help preparing for, and support during your MBA course, The Essential MBA brings together a comprehensive overview of the main subjects taught on MBA and business and management programmes in one book.
Each chapter is written by a specialized contributor and offers students a helpful introduction to each topic of study, including:
- Sections on research methods and study skills
- Further reading recommendations and questions for reflection
- A critical perspective of the subject matter and reviews of alternative approaches.
This text is an invaluable guide for MBA students, as well a useful introduction for undergraduate and postgraduate students of business and management.
Susan Miller is Professor of Organisational Behaviour at Hull University Business School
สารบัญ
Introduction and Overview – Susan Miller
Organizational Behaviour – Susan Miller
Human Resource Management – Peter Hamilton
Marketing – Dr Dianne Deane
Accounting and Finance – Tony Boczko
Economics – Professor Tony Cockerill
Operations Management – Dr. Christos-Dimitris Tsinopoulos and Dr. Emmanuel Adamides
Corporate Social Responsibility – Dr. Timothy Campbell
Strategy – Susan Miller
Research Approaches – Susan Miller
Study Skills – Susan Miller
Index
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