Small Business Management, Eighth Edition equips students with the tools to navigate important financial, legal, marketing, and managerial decisions when creating and growing a sustainable small business.
Author Timothy S. Hatten provides new cases, real-world examples, and illuminating features that spotlight the diverse, innovative contributions of small business owners to the economy. Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world.
สารบัญ
PART I: The Challenge
Chapter 1: Small Business: An Overview
Chapter 2: Small Business Management and Entrepreneurship
PART II: Planning in Small Business
Chapter 3: Social Entrepreneurs, Ethics, and Strategic Planning
Chapter 4: The Business Plan
PART III: Early Decisions
Chapter 5: Franchising
Chapter 6: Taking Over an Existing Business
Chapter 7: Starting a New Business
PART IV: Financial and Legal Management
Chapter 8: Accounting Records and Financial Statements
Chapter 9: Small Business Finance
Chapter 10: The Legal Environment
PART V: Marketing the Product or Service
Chapter 11: Small Business Marketing: Strategy and Research
Chapter 12: Small Business Marketing: Location
Chapter 13: Small Business Marketing: Price and Promotion
PART VI: Managing Small Business
Chapter 14: Professional Small Business Management
Chapter 15: Human Resource Management
Chapter 16: Operations Management
Chapter 17: International Business Studies (Online Only)
Glossary
Notes
Index
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Timothy S. Hatten is a professor at Colorado Mesa University in Grand Junction, Colorado, where he has served as the Chair of Business Administration and created the Study Abroad Program for CMU campus. He received his Ph D from the University of Missouri-Columbia, his MS from Central Missouri State University, and his BA from Western State Collegein Gunnison, Colorado. He is a two-time Fulbright Scholar teaching small business and entrepreneurship at Reykjavik University in Iceland and Copenhagen Business Academy in Denmark. Dr. Hatten has been passionate about small andfamily businesses his whole life. He grew up with the family-owned International Harvester farm equipment dealershipin Bethany, Missouri, which his father started. Later, he owned and managed a Chevrolet/Buick/Cadillac dealership withhis father, Drexel, and brother, Gary. Since entering academia, Dr. Hatten has actively brought students and smallbusinesses together through the Small Business Institute program. He works with small businesses and serves on the Board of Directors of the Business Incubator Center in Grand Junction, Colorado. He is the author of the bestselling Small Business Management: Entrepreneurship and Beyond, 6e published by Cengage which has been used in more than 30countries.
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