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Hyunyi (The Ohio State University, USA) Cho 
Health Communication Message Design : Theory and Practice [PDF ebook] 
Theory and Practice

Destek

The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one-of-a-kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

€74.46
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Dil İngilizce ● Biçim PDF ● Sayfalar 296 ● ISBN 9781483341569 ● Editör Hyunyi (The Ohio State University, USA) Cho ● Yayımcı SAGE Publications US ● Yayınlanan 2011 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 5361117 ● Kopya koruma Adobe DRM
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