On Media Violence is a definitive examination of this hotly debated social topic. Media scholar W. James Potter asks provocative questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers individually, as members of particular groups, and as members of society?
The book is organized in four parts. The first part presents a thorough review of more than 40 years of research and theories about media violence. The second part is an extended critique of the assumptions and practices of that research and thinking. The book proposes re-conceptions of definitions of violence, context, levels of phenomena, the role of human development, effects, risk, and the nature of the media industries. Potter also addresses the necessity for a reconfiguration of the methodological tasks used to assess the content and effects of media violence. The final part introduces Lineation Theory, a suggested perspective and new theoretical approach explaining it.
On Media Violence is essential reading for students and scholars of Media Studies, Communication Theory, Popular Culture, Social Psychology, and Sociology. Part I of the book offers a thorough review of more than 40 years of research on media violence. Part II proposes re-conceptions of these theories, focusing in particular on violence, context, levels of phenomena, human development, effects, risk, and the media industries. In the latter half of the book, Part III addresses the necessity for a reconfiguration of the methodological tasks used to assess media violence. Part IV introduces the concept of Lineation Theory, a suggested perspective for thinking about media violence and a new theoretical approach to explaining it.
On Media Violence is essential reading for students and scholars of Media Studies, Communication Theory, Popular Culture, Social Psychology, and Sociology.
İçerik tablosu
Overview and Introduction
PART ONE: REVIEWING
Theories of Media Violence
Effects of Exposure to Media Violence
Violent Content on Television
PART TWO: RECONCEPTUALIZING
Violence
Schema and Context
Levels of Analysis
Development
Effects
Risk
The Industry′s Perspective
PART THREE: RETHINKING METHODOLOGY
Effects Methodologies and Methods
Content Analysis of Media Violence
PART FOUR: LINEATION THEORY
Axioms and Dictionary
Propositions
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W. James Potter, professor at the University of California at Santa Barbara, holds one Ph D in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.