The ethical dimensions of health communicators′ interventions and campaigns are brought into question in this thought-provoking book. Examining the efforts to effect behavior change, the author questions how far health communication can and should go in changing people′s values. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria. This critical approach helps explain how and why choices are made in design and implementation, and provides constructs and frameworks to examine them. It also widens the criteria for program evaluation and policymaking, and provides practitioners, planners, policy-makers, researchers, and students with practice-oriented questions.
Зміст
Introduction
Values in Public Health Communication Interventions
Beyond a Strategic Approach
Justifications
′They Are Always There′
Values in Intervention Facets
Even When They Apply the Same Justifications, Interventions Are Not the Same
The Personal Responsibility Typology
Analyses of Intervention Types
Community Involvement
Ethical Dilemmas and Practice-Oriented Questions
Toward a Normative Approach
Про автора
Nurit Guttman, Ph.D. is Chair of the Department of Communication at the Faculty of Social Sciences, Tel Aviv University, Israel. Her research focuses on employing participatory approaches to social marketing, ethics in health communication interventions, disseminating rights information to the public, in particular to minority populations, involving citizens in policy issues, and using entertainment programs to advance social issues. She was Head of the Herzog Institute of Media, Politics & Societyat Tel Aviv University, Israel. She received her doctorate from Rutgers University and was a Research Fellow and faculty member at the Robert Wood Johnson Medical School in New Jersey. She was involved in a nation-wide deliberative initiative on consulting the public on health policy issues and currently in Israel′s national health promotion program. She is the author of Public Health Communication Interventions: Values and Ethical Dilemmas (SAGE) and her work has been published in journals including Communication Theory, Bioethics, Health Communication, Journal of Health Communication, Health Expectations, and Accident Analysis and Prevention.
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