Peg Fitzpatrick & Guy Kawasaki 
Art of Social Media [EPUB ebook] 

First Published in 1998. This book examines the transferability of Japanese organizational practices to Japanese owned industrial transplants in the United States, and demonstrates that relations of …

Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, exam …

‘A Blueprint for Better Banking’ takes a fresh look at the financial crisis. It sets out to answer specifically what the mistakes were that banks made and how this could have been avoided. What is un …

The third in the readers series Resources for the Knowledge-Based Economy, Knowledge Management Tools analyzes the use of knowledge management tools in the past, present and future. It helps managers …

Are you overworked, unappreciated and under-resourced? This book understands you, and provides years and years of User Support experience packed into one volume. The ”How To” book that every IT dep …

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year ”fly on the wall” case study, Halinen explores the relationship between a Helsinki advertising …

Toshiaki Tachibanaki and Atsuhiro Taki emphasise several institutional features in Japan which differ from those in Euro-American countries: for example, the permanent employment and seniority system …

This book, based on extensive, original, detailed research presents a comprehensive overview of the Italian multinationals and their activities during the 1990s. It:

• surveys the size, geogra …

This book will help readers better understand the ethical and cultural assumptions that both American and Chinese business cultures bring to business relationships in China. It analyzes the relations …

Throughout the history of economic thought, the entrepreneur a wide variety of roles. Once cast as a fundamental agent in production, distribution and growth theories, he has now surprisingly disappe …