Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. Donald Treadwell guides readers through the process of conducting communication research and presenting findings for a diversity of audiences, and the book emphasizes the Internet and social media as both topics of, and tools for, communication research. The
Fifth Edition adds new pedagogical features, a new social media and big data section in each method chapter, coverage throughout of the impact of artificial intelligence (AI) and particularly in relation to reporting and presenting research; and references the latest research and data sources related to changes in communication brought about by the COVID-19 pandemic.
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Mục lục
Chapter 1: Foundations: The Ideas That Shape Our Research
Chapter 2: Getting Started: From Inspiration to Implementation
Chapter 3: Ethics: Our Responsibilities as Researchers
Chapter 4: Resources: Reading, Recording, and Reviewing Research
Chapter 5: Measurement: Research Using Numbers
Chapter 6: Sampling: Who, What, and How Many?
Chapter 7: Statistics: Choosing and Using Quantitative Tools
Chapter 8: Surveys: Putting Numbers on Opinions
Chapter 9: Experiments: Researching Cause and Effect
Chapter 10: Content Analysis I: Quantitative Understanding of Words and Images
Chapter 11: Content Analysis II: Qualitative Understandings of Words and Images
Chapter 12: Observation: Qualitative Understandings of Behaviors and Attitudes
Chapter 13: Now What? Reporting and Presenting Research Results
Giới thiệu về tác giả
Donald Treadwell earned his master’s degree in communication from Cornell University and his Ph D in communication and rhetoric from Rensselaer Polytechnic Institute.He developed and taught communication research classes in classroom and online settingsand also taught courses in organizational communication, public relations, and public relationswriting. He is the coauthor of Public Relations Writing: Principles in Practice (2nd ed., Sage, 2005).He has published and presented research on organizational image, consumer response tocollege names, health professionals’ images of AIDS, faculty perceptions of the communicationdiscipline, and employers’ expectations of newly hired communication graduates. His researchappears in Communication Monographs, Journal of Technical Writing and Communication, Public Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics.He is professor emeritus, Westfield State University, and has international consulting experiencein agricultural extension and health communication.
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