Ronny Baierl & Judith Behrens 
Digital Entrepreneurship [PDF ebook] 
Interfaces Between Digital Technologies and Entrepreneurship

Ủng hộ


Digital technologies have become a new economic and social force, reshaping traditional business models, strategies, structures, and processes. Digital entrepreneurship, which focuses on creating new ventures and transforming existing businesses by developing novel digital technologies or their novel usage, is seen as a critical pillar for economic growth, job creation, and innovation by many countries. Further, digital technologies have also enabled the growth of the sharing economy, linking owners and users and disrupting the previous dualism of businesses and customers.

This volume discusses the management of new technology-based firms and technology projects initiated in academic or industrial contexts. The contributions feature new theoretical concepts, ethical considerations, empirical data analysis (qualitative and quantitative), archival and historical methods, design science approaches, action and field research, as well as management science methods, informatics and cybernetics.


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Mục lục

Interfaces Between Digital Technologies and Entrepreneurship.- Digital Entrepreneurship and Value Beyond – Why to Not Purely Play Online.- The Role of Innovation and IP in AI-based Business Models.- Digital Absorptive Capacity in Blockchain Start-ups.- Entrepreneurship in a New Digital Industry: The Emergence and Growth of Mobile Health.- Entrepreneurship as an Innovation Driver in an Industrial Ecosystem.- Virtual-Reality as a Digital Learning Tool in Entrepreneurship – How Virtual Environments Help Entrepreneurs Give More Charismatic Investor Pitches.- Effects of Internal Corporate Venturing on the Transformation of Established Companies.- The Internet of Things in a Business Context.

Giới thiệu về tác giả


Prof. Dr. Ronny Baierl  is the director of the Center for Interdisciplinary Education at the Dresden University of Applied Sciences (Germany). Prior to this, he worked as a professor for business management at the SRH Hochschule Berlin (Germany) and as head of the Competence Center for Corporate Entrepreneurship at the Institute of Technology Management at the University of St. Gallen (Switzerland). His main areas of research are innovation-oriented corporate management as well as entrepreneurial thinking, decision-making, and action.


Prof. Dr. Judith Behrens is professor at Université Libre de Bruxelles (ULB, Belgium), Solvay Brussels School of Economics and Management. She is also fellow professor at the Entrepreneurship Research Institute, Technische Universität München (Germany). Prof. Behrens conducts studies in the area of corporate entrepreneurship, decision-making and innovation outcomes. 


Prof. Dr. Alexander Bremholds the Chair of Technology Management at Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU, Germany). Before joining FAU, Prof. Brem was the professor of Technology and Innovation Management and Head of Innovation and Design Engineering at the Mads Clausen Institute at the University of Southern Denmark in Sønderborg (Denmark). His primary research interest is technology and innovation management with a special focus on interdisciplinary links to psychology, marketing, and entrepreneurship.

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Ngôn ngữ Anh ● định dạng PDF ● Trang 197 ● ISBN 9783030201388 ● Kích thước tập tin 9.0 MB ● Biên tập viên Ronny Baierl & Judith Behrens ● Nhà xuất bản Springer International Publishing ● Thành phố Cham ● Quốc gia CH ● Được phát hành 2019 ● Có thể tải xuống 24 tháng ● Tiền tệ EUR ● TÔI 7102086 ● Sao chép bảo vệ DRM xã hội

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