‘Having worked closely with Brad Schultz, I know he has important insights to pass along to students in the area of broadcast news production. This seems to be a fairly comprehensive effort that covers many of the aspects of news production that other texts have ignored. I think it will be a tremendous help to those who are interested in this part of the broadcast journalism industry.’
-Dr. Joe Foote, Arizona State University and Past President of the Association for Education in Journalism and Mass Communication
‘Brad Schultz has brought his solid professional experience to bear in putting together a highly readable how-to for students aspiring to take their place behind the camera. Broadcast News Producing is full of useful tips as well as providing important grounding in the fundamentals of producing a successful newscast.’
-Beth E. Barnes, University of Kentucky
Broadcast News Producing is one of the first comprehensive texts in its field. While until now most broadcast journalism textbooks have been geared toward students who want careers on-camera, Broadcast News Producing goes behind the camera to teach students the hows and whys of putting together compelling news programs for television, radio, and the Internet.
This text lays the groundwork for good producing, giving the reader an insider′s perspective on newsroom structure and the producer′s role. It takes students step-by-step through the producing process, providing a guide to putting together a successful newscast. The book also addresses critical issues that face today′s producers, including ethics, newsroom leadership, staff management, resource management, newsroom relationships, and career planning.
Key Features
- Combines the practical skills and techniques needed in today′s broadcast news production with timely theoretical and ethical issues facing producers.
- Serves as a guide to running campus radio and television programs, complete with step-by-step instructions and examples on how to run a news program from start to finish.
- Reinforces teaching points through graphics, tables, charts, and photos.
- Gives readers an insider′s view of broadcast production through question-and-answer interviews with current and former broadcast news producers.
- Focuses separate sections on producing news programs for television, radio, and the Internet; and on producing specialized broadcast news segments such as sports, weather, live reports, debates, roundtable discussions, and call-in shows.
Broadcast News Producing is an ideal textbook for undergraduate journalism courses in broadcast news and mass communications. It is also recommended as a reference for secondary school and college newsrooms, where it can be used as a guide to running a campus news program.
表中的内容
Chapter 1- What is a Producer?
Newsroom Structure
What Else Does a Producer Do?
The Producer′s Role in the Newsroom
Thinking More About It
Chapter 2- Producing Today′s News
The Evolution of News Producing
Network News
Implications for Local Producers
Thinking More About It
Chapter 3- The Producing Process
Story Ideas and Value
Rundowns
Skeleton Rundowns
Blocks and Stacking
Finishing Strong
Scripting
In the Control Room
Thinking More About It
Chapter 4- Writing
Overview
Summary
Thinking More About It
Chapter 5- Producing for Television
Alternative News Formats
Alternative News Strategies
Breaking News
Summary
Thinking More About It
Chapter 6- Weather and Sports
Weather
Sports
Thinking More About It
Chapter 7- Producing for Radio and the Internet
Radio
The Internet
Thinking More About It
Chapter 8- Surviving the Newsroom
Theories X, Y and Z
Newsroom Relationships
Personal Relationships
Thinking More About It
Chapter 9- Issues in Producing
Quality vs. Ratings
Live Reporting
News Cutbacks
Market Size
Ethics
Consultants
Thinking More About It
Chapter 10- The Job Market
Finding a Producing Job
The Job Search Process
Summary
Thinking More About It
关于作者
Dr. Brad Schultz is an Assistant Professor of Journalism at the University of Mississippi, where he teaches Broadcast News and Sports Broadcasting. Before entering academia, he spent 15 years in local television news at different stations around the country. His experience includes anchoring, reporting, producing, writing, editing, photography and management. Schultz has won awards from the Oklahoma Associated Press and the Cleveland Press Club for reporting and producing. His first book, Sports Broadcasting, came out in 2001.
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