Business Writing Today: A Practical Guide, Fourth Edition prepares students for success in the business world by giving them the tools they need to write powerfully, no matter the situation. In this highly practical text, author Natalie Canavor shares step-by-step guidance and tips for writing more clearly and strategically. Readers will learn what to say and how to say it in any medium from tweets and emails to proposals and formal reports. Every technique comes with concrete examples and practice opportunities, helping students transfer their writing skills to the workplace.
表中的内容
PART I • HOW TO COMMUNICATE IN WRITING
Chapter 1 • Business Writing Today—and You
Chapter 2 • How to Build Successful Messages
Chapter 3 • Strategize Your Messaging
PART II • SHARPEN AND IMPROVE YOUR WRITING
Chapter 4 • Create the First Draft
Chapter 5 • Edit and Sharpen Your Writing
Chapter 6 • Use the Techniques of Persuasion
PART III • THE BASICS OF BUSINESS COMMUNICATION
Chapter 7 • Connect With Everyday Messages
Chapter 8 • Writing Letters and More Formal Messages
Chapter 9 • Creating Strong Business Materials
PART IV • WRITING FOR ONLINE AND SPOKEN MEDIA
Chapter 10 • Using the Digital World Strategically
Chapter 11 • Leverage Your Writing Skills for Spoken and Visual Media
PART V • INTO THE FUTURE
Chapter 12 • Win Your Opportunities: Writing for the Hunt
关于作者
Natalie Canavor is a business writer, author, journalist and former college instructor. Throughout her successive careers as a magazine editor and public relations manager, she originated programs to help people communicate more effectively. Today she focuses on this work with practical programs for business and professional audiences, college students and writing instructors.Natalie taught advanced writing seminars for NYU’s MS program in public relations and corporate communication for six years, and created a number of courses and workshops on strategic messaging for businesspeople, professionals and entrepreneurs.Her byline as a journalist has appeared on hundreds of features and columns in newspapers including the New York Times and Newsday; a host of business and technical publications; and professional magazines such as Communication World and ASJA Magazine, published by the American Association of Journalists and Authors. For seven years, she wrote a column on better writing for the International Association of Business Communicators, read by 15, 000 professionals worldwide. As a national magazine editor-in-chief, Natalie created a series of successful start-ups including Today’s Filmmaker, Videography and Technical Photography. She also served as an editor of Popular Photography. As an organizational communicator, Natalie built a 14-person PR department for New York State’s largest educational agency and counseled management on communication strategy; directed print, video, and e-media; and created communications skills training programs for school leaders.Natalie is also the author of Business Writing for Dummies, currently in its third edition, and coauthor of Workplace Genie: An Unorthodox Toolkit to Help Transform Your Work Relationships and Get the Most From Your Career, with psychotherapist Susan Dowell. She also coauthored The Truth About the New Rules of Business Writing, a popular guide for businesspeople. In the wake of a new interest in poetry, her work was recently published as part of The Song in the Room: Six Women Poets.Natalie’s work has earned dozens of national and international awards for feature articles, video scripts, websites and publications. She served two terms as president of an International Association of Business Communicators (IABC) chapter, which recognized her as Communicator of the Year, and was a founding officer of IABC’s Heritage Region. Natalie is a member of the Author’s Guild and the American Society of Journalists and Authors.
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