Nikhilesh Dholakia is professor emeritus from the University of Rhode Island (URI). His research deals with the intersections of globalization, technology, innovation, market processes, and consumer culture. Among his books are Essentials of New Product Management (Prentice-Hall, 1987) and M-commerce: Global Experiences and Perspectives (Idea Group Publishing, 2006).
5 电子书 Ruby Roy Dholakia
Ruby Roy Dholakia: Technology and Consumption
Technology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environment. Consumption and consumer behavior has …
PDF
英语
€96.29
Syagnik Banerjee & Ruby Roy Dholakia: M-Powering Marketing in a Mobile World
The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about th …
EPUB
英语
DRM
€13.99
Udo Wagner & Klaus-Peter Wiedmann: Das Internet der Zukunft
Der technologische Fortschritt und insbesondere die modernen Formen der Kommunikation bewirken stetige Veränderungen der betrieblichen Geschäftstätigkeiten. Oft vollzieht sich der Wandel so rasch, da …
PDF
德语
€44.95
Nikhilesh Dholakia & Ruby Roy Dholakia: New infotainment Technologies in the Home
As the ‘information superhighway’ moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Informatio …
PDF
DRM
€61.61
Nikhilesh Dholakia & Ruby Roy Dholakia: New infotainment Technologies in the Home
As the ‘information superhighway’ moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Informatio …
EPUB
DRM
€61.62
